AlterEgo is a creative content studio and production company with whom we've maintained a long-term development partnership spanning several years and four distinct websites — each representing a different chapter in the evolution of web technology.
Our work together began before content management systems became mainstream. AlterEgo's web presence evolved from a static HTML/CSS/JavaScript site, through a WordPress-powered CMS, to a fully custom PHP application. Today they operate a cutting-edge digital experience: a Next.js frontend designed by their own Justin Kanner and developed by us, backed by a headless Strapi CMS.
AlterEgo's creative identity demanded a website that was anything but template-driven. While shared components carry consistency across pages, the layout, composition, and dimensions of those elements shift uniquely from page to page. Strapi's flexible content modeling made this possible — each page's structure is defined independently in the CMS, and the Next.js frontend fetches and renders it through the API.
To support AlterEgo's long-standing use of Vimeo for video hosting, we built a custom Strapi plugin that automates the import process. Enter a Vimeo identifier and the plugin retrieves the video's title, description, thumbnail, and embed URL — ready to publish without any manual data entry.
